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Marketing and Supply Chain Management: A Systemic Approach - , Thomas Fotiadis


Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualific



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Marketing and Supply Chain Management: A Systemic Approach - , Thomas Fotiadis


Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualific